Oliver Schwartz

Communication Consulting

Successful communication starts with the strategy

Corporate communication is becoming increasingly important and can be critical to success: Internal communication in the event of changes in the company, mergers (M&A) or strong employee growth. External communication (not only) in the event of crises and reputation issues, political lobbying or market entry. And, last but not least, executive and CEO communication for board members, managing directors and companies - the predestined storytellers, visionaries and role models in the company. In addition, there is the day-to-day, reactive or proactive communication for the marketing and sales success of products, solutions and services.

As a consultant or interim manager, I support companies, institutions and individuals in the strategic design of their communications. From strategy workshops to setting up structures, media training and coaching, content production and the implementation of campaigns and communication-related projects. In the case of crisis communication or legal communication (litigation PR), I also offer discrete ad hoc support, as far as time permits. Feel free to contact me if you want to strengthen your PR & communications.
Contact| Communications Consulting

Corporate communication is becoming increasingly important and can be critical to success: Internal communication in the event of changes in the company, mergers (M&A) or strong employee growth. External communication (not only) in the event of crises and reputation issues, political lobbying or market entry. And, last but not least, executive and CEO communication for board members, managing directors and companies - the predestined storytellers, visionaries and role models in the company. In addition, there is the day-to-day, reactive or proactive communication for the marketing and sales success of products, solutions and services.

As a consultant or interim manager, I support companies, institutions and individuals in the strategic design of their communications. From strategy workshops to setting up structures, media training and coaching, content production and the implementation of campaigns and communication-related projects. In the case of crisis communication or legal communication (litigation PR), I also offer discrete ad hoc support, as far as time permits. Feel free to contact me if you want to strengthen your PR & communications.
Contact| Communications Consulting

Reference statements

  • «In our successful collaboration on various projects, I have always experienced Oliver Schwartz as a confident and strategic communicator and PR manager who is not only very well connected in the media, but also thinks entrepreneurially and represents the companies he advises or speaks for very competently and convincingly in public..»

    Konstantin Pflüger
    Managing Director

  • «Oliver Schwartz develops formats with a strong concept and eloquence that resonate with the target groups. His work is characterized by partnership-based cooperation and high quality standards with resilient reliability, even with ambitious schedules. Oliver Schwartz understands what clients want and creates media opportunities for them that drive their business goals forward.»

    Dr. Michael Gebert
    Chairman

  • «Oliver Schwartz has been with the 21sportsgroup since 2011 as a communications consultant and external press spokesperson. He is very successfully responsible for the group's corporate communications - both internally and externally. During our dynamic growth, combined with company takeovers and changes in the shareholder structure, he is always a reliable sparring partner and advisor on communication issues!»    

    Dr. Henner Schwarz
    Managing Director

  • «Oliver Schwartz has been a loyal companion, consultant and interim manager for years, providing valuable services for all internal and external communication measures - especially for corporate PR, M&A measures and industrial liaisons. Oliver Schwartz can also score with years of experience and expert knowledge in the increasingly important field of visual communication!» 

    Jörg Mayer, Entrepreneur
    Founder & CEO

Reference statements

  • «In our successful collaboration on various projects, I have always experienced Oliver Schwartz as a confident and strategic communicator and PR manager who is not only very well connected in the media, but also thinks entrepreneurially and represents the companies he advises or speaks for very competently and convincingly in public..»

    Konstantin Pflüger
    Managing Director

  • «Oliver Schwartz develops formats with a strong concept and eloquence that resonate with the target groups. His work is characterized by partnership-based cooperation and high quality standards with resilient reliability, even with ambitious schedules. Oliver Schwartz understands what clients want and creates media opportunities for them that drive their business goals forward.»

    Dr. Michael Gebert
    Chairman

  • «Oliver Schwartz has been with the 21sportsgroup since 2011 as a communications consultant and external press spokesperson. He is very successfully responsible for the group's corporate communications - both internally and externally. During our dynamic growth, combined with company takeovers and changes in the shareholder structure, he is always a reliable sparring partner and advisor on communication issues!»    

    Dr. Henner Schwarz
    Managing Director

  • «Oliver Schwartz has been a loyal companion, consultant and interim manager for years, providing valuable services for all internal and external communication measures - especially for corporate PR, M&A measures and industrial liaisons. Oliver Schwartz can also score with years of experience and expert knowledge in the increasingly important field of visual communication!» 

    Jörg Mayer, Entrepreneur
    Founder & CEO

PR workshop & media coaching

Today, CEOs and managing directors are also the "chief corporate influencers" and not only the most important communicators in their company in exceptional situations. Even with many years of management experience, internal communication, like media relations, requires full attention and a communication sparring partner. As a rule, this is the head of corporate communications, if this dedicated role exists in the company. However, it is not uncommon, not only in the case of change processes or crisis situations, that a trustworthy, external communications professional is required. Beyond the already busy day-to-day business, with sound experience and a fresh view from the outside. But C-level executives also often want camera training and media coaching for confident TV appearances and interviews in a protected environment and with the greatest possible discretion and efficiency. Of course, this can also be an inspiring format for the entire board, management or executives. I would be happy to develop a customized offer for you and am available for an initial, strictly confidential exchange.
Contact

Keynote Speaking

Exciting and motivating speeches from the world of communication and digitalization

I give your event participants - be they association members, customers, employees or managers - valuable and entertaining impulses, because communication, digital transformation and artificial intelligence concern us all. The presentation can be tailored to the key topics of your event. As a keynote speaker, I give your event that special moment that will be remembered. When it comes to the power of words, I rely on emotion, dramaturgy and catchy, well-founded facts.

Internal and external communication is a discipline that is critical to the success of all companies and is no longer reserved for specialist or staff departments. On the contrary: today, every CEO is a «chief storyteller» and every manager is an ambassador to the outside world and a motivating role model internally. The increasingly digital world of work with home office and remote collaboration requires new communication strategies. My presentations on excellent communication are practical, far removed from any esotericism or calendrical claims and gain their power from an inspiring mix of exciting best cases, methods and strategies.

The «digital transformation, change processes and disruptive changes to business models» are taking place continuously. Obviously, with direct effects on the working environments of employees. And, in some cases, also insidiously with serious technological consequences. Innovation also thrives on enthusiasm for technology and overcoming the natural reluctance to change. My keynote speeches always form the bridge between fascinating opportunities of the digital future, challenges for entrepreneurs and managers and valuable knowledge for confident and optimistic navigation through the waves of rapidly changing industries and working environments - balancing man and machine. Artificial intelligence is bringing about the biggest changes and by far the greatest potential for disruption. Clearly positive, but also associated with risks and ethical challenges. In my presentations and keynotes, I emphasize: «Artificial intelligence is a matter for the boss!». I take the audience on an exciting journey into the future and convey the necessary basic knowledge about the various forms of AI, the differences between the major language models and the regulatory and legal framework in an entertaining way.

For us business people, sensitivity to ethics and law are just as much a part of successfully dealing with artificial intelligence as understanding the technology roadmap. And, of course, recognizing the very tangible opportunities for new business ideas and process optimizations. I always choose the focus of my speeches individually for the respective audience, depending on the topic of the presentation and prior consultation with the event organizers. In any case, my AI presentations motivate, inspire people to explore Generative Artificial Intelligence for themselves, and contain impressive application stories from around the world as well as fascinating demos.

All my keynotes draw on my many years of experience as a manager and communications manager in technology industries, my expertise as a communicator and my knowledge of law and ethics. I am passionate about technology with depth and do not chase after every gadget hype. At the same time, I know how important technology is to touch and experience.
Contact & booking request

I give your event participants - be they association members, customers, employees or managers - valuable and entertaining impulses, because communication, digital transformation and artificial intelligence concern us all. The presentation can be tailored to the key topics of your event. As a keynote speaker, I give your event that special moment that will be remembered. When it comes to the power of words, I rely on emotion, dramaturgy and catchy, well-founded facts.

Internal and external communication is a discipline that is critical to the success of all companies and is no longer reserved for specialist or staff departments. On the contrary: today, every CEO is a «chief storyteller» and every manager is an ambassador to the outside world and a motivating role model internally. The increasingly digital world of work with home office and remote collaboration requires new communication strategies. My presentations on excellent communication are practical, far removed from any esotericism or calendrical claims and gain their power from an inspiring mix of exciting best cases, methods and strategies.

The «digital transformation, change processes and disruptive changes to business models» are taking place continuously. Obviously, with direct effects on the working environments of employees. And, in some cases, also insidiously with serious technological consequences. Innovation also thrives on enthusiasm for technology and overcoming the natural reluctance to change. My keynote speeches always form the bridge between fascinating opportunities of the digital future, challenges for entrepreneurs and managers and valuable knowledge for confident and optimistic navigation through the waves of rapidly changing industries and working environments - balancing man and machine. Artificial intelligence is bringing about the biggest changes and by far the greatest potential for disruption. Clearly positive, but also associated with risks and ethical challenges. In my presentations and keynotes, I emphasize: «Artificial intelligence is a matter for the boss!». I take the audience on an exciting journey into the future and convey the necessary basic knowledge about the various forms of AI, the differences between the major language models and the regulatory and legal framework in an entertaining way.

For us business people, sensitivity to ethics and law are just as much a part of successfully dealing with artificial intelligence as understanding the technology roadmap. And, of course, recognizing the very tangible opportunities for new business ideas and process optimizations. I always choose the focus of my speeches individually for the respective audience, depending on the topic of the presentation and prior consultation with the event organizers. In any case, my AI presentations motivate, inspire people to explore Generative Artificial Intelligence for themselves, and contain impressive application stories from around the world as well as fascinating demos.

All my keynotes draw on my many years of experience as a manager and communications manager in technology industries, my expertise as a communicator and my knowledge of law and ethics. I am passionate about technology with depth and do not chase after every gadget hype. At the same time, I know how important technology is to touch and experience.
Contact & booking request

Spectator voices

  • «Great presentation by Oliver Schwartz.»

    Gerhard W. Kessler

  • «With Oliver Schwartz, you immediately realize that he knows what he's talking about. Mr. Schwartz impresses with his absolute expert knowledge and his extremely likeable manner!»

    Sabine Hess

  • «Oliver Schwartz's lecture opened up many new aspects of performing in front of the camera and gave me valuable inspiration!»

    Anja-Katharina Eschen

  • «Great presentation! Oliver Schwartz impressed me with his stage presence. He captivated me with his clarity of language and strong content. I'm already looking forward to the next opportunity to hear him again.»

    Marco Jürgens

  • «Oliver Schwartz impresses with his professionalism paired with freshness and liveliness!»

    Barbara Kalt-Böhm

  • «Very inspiring and lively! Many thanks for the powerful words.»

    Maximilian Schreiber

  • «Oliver Schwartz simply knows what he's talking about. Thank you for the inspiration!»

    Marina Würger

  • «Lively and inspiring speech!»

    Tamar Reseck

  • «Very valuable and inspiring. Thank you very much for the great lecture!»

    Birgit Stülten

  • «I experienced Oliver Schwartz in a lecture and was impressed by his way of putting things into words. He is a master of communication!»

    Katja Lau

Artificial intelligence

■ «Artificial intelligence is a matter for the boss!»
■ «How AI is permanently changing our working environments»
■ «Generative AI - fascinating gadget or mandatory tool?»
■ «Man, machine and the prompt: learning to understand and love AI»

Digital transformation

■ «Understanding change through digitalization as an opportunity»
■ «Digital transformation is not the enemy of proven processes!»
■ «Digitalization succeeds with and not against people»
■ «Digital transformation roadmap: dreams of the future or already real?»

Communication in business

■ «Opportunities and challenges of visual communication»
■ «Corporate podcasts - storytelling directly into the ears of the target group»
■ «Emotional communication in the digital world»
■ «Information is the new motivation»

Moderation

Webinars, online conferences, hybrid events and traditional face-to-face events

A successful event requires a confident and engaging moderator. In the best case scenario, the audience perceives a moderated event as much more entertaining and informative - because even the most competent experts and speakers need a sparring partner who not only announces them, but can also engage in an accompanying journalistic conversation with them. And every good event has a sophisticated dramaturgy. And the presenter's job is to ensure that the guests don't miss any of the highlights and that the event is remembered for a long time to come. That's exactly what I love about moderation assignments. I love doing this on stage at face-to-face events, but also at online and hybrid conferences or webinars. It is also usually more rewarding for the host not to be the presenter themselves, but to be able to take care of the guests in a relaxed manner and to be introduced and presented professionally on stage.

For more than 10 years, I have moderated hundreds of webinars and online events, including multi-day formats with numerous experts and speakers. And I know from this experience that online event organizers face completely new challenges. If a good face-to-face event deserves a professional moderator, this applies all the more to your online event. The fact that your participants are not sitting in a room, the fact that even very experienced speakers, lecturers, experts and artists often find it difficult in front of the camera and that, despite perfect organization, small and large technical glitches can occur again and again, you need a "rock in the surf" - you need a moderator who keeps an overview, charmingly plays over small glitches and ensures that an event experience is created even at a distance, via the screen, and that the event dramaturgy works! In addition to all the qualifications of a good moderator, this also requires sound experience with the common webinar and online event platforms, streaming technologies and the technical challenges.

In addition to the classic role of the presenter to lead through the event, there are many more playing fields and opportunities with digital formats! Hybrid formats, for example, are about integrating additional online guests and giving the event a large additional internet reach. This does not work through live streaming of the stage program alone. An online presenter can be very valuable here. Examples include backstage interviews, podcast talks with your speakers or a transparent studio for supplementary and in-depth interviews. I have had very positive experiences with all of these formats and can provide you with comprehensive support and relief in terms of conception and implementation.
Contact & booking request

A successful event requires a confident and engaging moderator. In the best case scenario, the audience perceives a moderated event as much more entertaining and informative - because even the most competent experts and speakers need a sparring partner who not only announces them, but can also engage in an accompanying journalistic conversation with them. And every good event has a sophisticated dramaturgy. And the presenter's job is to ensure that the guests don't miss any of the highlights and that the event is remembered for a long time to come. That's exactly what I love about moderation assignments. I love doing this on stage at face-to-face events, but also at online and hybrid conferences or webinars. It is also usually more rewarding for the host not to be the presenter themselves, but to be able to take care of the guests in a relaxed manner and to be introduced and presented professionally on stage.

For more than 10 years, I have moderated hundreds of webinars and online events, including multi-day formats with numerous experts and speakers. And I know from this experience that online event organizers face completely new challenges. If a good face-to-face event deserves a professional moderator, this applies all the more to your online event. The fact that your participants are not sitting in a room, the fact that even very experienced speakers, lecturers, experts and artists often find it difficult in front of the camera and that, despite perfect organization, small and large technical glitches can occur again and again, you need a "rock in the surf" - you need a moderator who keeps an overview, charmingly plays over small glitches and ensures that an event experience is created even at a distance, via the screen, and that the event dramaturgy works! In addition to all the qualifications of a good moderator, this also requires sound experience with the common webinar and online event platforms, streaming technologies and the technical challenges.

In addition to the classic role of the presenter to lead through the event, there are many more playing fields and opportunities with digital formats! Hybrid formats, for example, are about integrating additional online guests and giving the event a large additional internet reach. This does not work through live streaming of the stage program alone. An online presenter can be very valuable here. Examples include backstage interviews, podcast talks with your speakers or a transparent studio for supplementary and in-depth interviews. I have had very positive experiences with all of these formats and can provide you with comprehensive support and relief in terms of conception and implementation.
Contact & booking request

Face-to-face event, hybrid formats or online moderation

Face-to-face events have their own special charm and the personal on-site experience with all the senses, as well as the opportunities for networking, cannot easily be transferred to the internet. Nevertheless, it is clear that the demand for online formats, live streaming or digital event access is not hype, but has solid reasons. And it is an opportunity for you as an event organizer. You gain access to new participants and guests that you were previously unable to reach due to high travel costs or other hurdles. But the demands on the presenter are increasing. Content preparation and stage experience are no longer enough - in addition, there are the necessary technical skills that no event technician can do for us. I am at home in both worlds and also have extensive studio experience.

Reference statements

  • «Oliver Schwartz was the studio host for an entire series of online events during the German parliamentary election campaign, guiding us confidently and journalistically competently through challenging live talk show formats lasting up to 90 minutes with various interview and discussion guests.»

    Parsa Marvi, Member of the Bundestag

  • «Our online workshop moderated by Oliver Schwartz gave us a very good basis for developing our webinar strategy. In particular, we were able to benefit from the wealth of experience regarding the technical framework conditions.»

    Silke Ahrns

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